From 2013 to date, the rapid outbreak of the cocktail category, from 1000000000 in 2014 to 3000000000 in 2015 is expected to reach 10000000000, more than 5 years, the future of the Chinese cocktail market is expected to exceed 50000000000. However, most of the cocktail products are positioned for women with low alcohol drinks, can realize the difference in this huge potential category, is a topic worthy of attention. Douglas wine recently launched "man is a cocktail" category innovation worthy of attention.
On 16 September 2015, Douglas wine company in Shanghai Hilton released "10 foot sincerity, 10 foot quality, listed the AK-47 man cocktail", create a new category of brand new man cocktail, from across the country nearly 500 dealers to participate in activities, and on-site to pre empt the contract. Popular actor Zheng Kai debut, officially announced as the AK-47 man cocktail spokesperson.
Man cocktail new category release
Douglas wine the launch of the AK-47 man cocktail for bottled 275ml, a total 6 different formulations, positioning as a professional man cocktail leading brands.
"The product is adhering to the people of Douglas 25 years of professional wine brewing technology and cultural heritage, for urban men professional modulation. Product highlights 5 major selling points. The industry is used for the first time in more than five base wine and juice are carefully blended - more professional; more than 5 degrees alcohol - the more men; more than 5% of the juice - better taste; 0 to add pigment - healthy ambition; cool black bottle, fashion man! "
AK-47 men's cocktail of R & D and deployment, re defined the "demanding quality" standards, is a comprehensive introduction to the market to go beyond the entry level of a new generation of products:
Packaging design is Douglas market and Japan's top creative team together, carefully selected from a variety of 50 original packaging design, repeated research to confirm the cool black bottle "
The product formula is Douglas R & D team, chief bartender and German research team jointly developed, each with a formula after modulation, 100 times, in order to determine the final investigation after trying to reach the acme of the "male", the design of a bottle and a bottle in the bottle neck for the first time with the limit of nearly 90 degree lines, full meaning a man's shoulders, safe and reliable; production equipment imported, all key equipment are at the leading level in the world, each bottle of cocktails are can be traced back to the use of raw materials and packaging batch; to ensure that each bottle of quality are the first do not add pigment products in the industry, to advocate a healthy pre cocktails alcohol experience
Why did Zheng Kai AK-47 cocktail in hand?
Zheng Kai successively in the princess single blind date in mind "," Du Lala promotion "," one to rush forward, hit idol drama performances is regarded as heartthrob young urban audience. In the two consecutive quarter of the "run" program, Zheng Kai give people left a fashion handsome and do not lose the character of man demeanor impression, harvest a high popularity, and further consolidate its leading position in young male star.
According to AK-47 cocktail party leader, from the "man cocktail leader" brand positioning, Zheng Kai can fully represent the current young men and friends to pursue - the city, fashion, sunshine, health, leisure, quality of life attitude; this is precisely the AK-47 man cocktail brand concept. Therefore, in the face of numerous endorsement of the solicitation, Zheng Kai decisively choose AK-47 man cocktail, fully embodies the sympathy and love to the brand.
Cocktail rapid growth, the need for accurate positioning of the development of the category of follow-up
From 2013 so far, cocktail category quickly broke out, growth from 10 billion to $3 billion in 2014, 2015 is expected to can reach 100 million, 500 million mark to future 5 years have a better chance of breakthroughs! Enhancement of consumers on the quality of life, and the concept of health for as a professional wine in China R & D and production of leading enterprises, Douglas wine provides a broad space for development.
According to Douglas wine company chairman Mr. Shao Xiantao. "Existing cocktail category has been too many rendering frames and low alcohol feminine drinks, this transition to shape + fruit wine beverage, from the cocktail is, first of all, the essence of this wine an objective category. Therefore, we need a bold category innovation. To achieve 3 positive results: launch a new cocktail of men to restore the cocktail of the right, professional market positioning; significantly upgrade the quality of a man's cocktail and strengthen the health demands, so as to enhance the penetration and consumption of men's cocktail category, fill the city's male consumers' fashion, leisure and high quality wine strong demand blank."
It is reported that, in order to better grasp the market opportunity, Douglas wine has reached a strategic cooperation with listing Corporation in big city. Name of the city of gold control platform for Douglas wine provides sufficient security financing and management support to assist the company as soon as possible to achieve the listing. Visible both from the company's core competitiveness, product quality and market strategy, with the support of the capital, AK-47 men's cocktail has undoubtedly been redefined significantly higher than the industry's professional cocktail new benchmark!
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