Recently, Yingjia executives at an investor conference said future Yingjia will create high-end hole used brand, expand the low-end bulk liquor market share, the diversification of the layout, and within ten years into the first phalanx of Chinese liquor. LeightonWebworks executives said, in the low-end wine company to add large bottles of wine, bulk wine sales. In the vast rural market, consumption concept gradually shifted high price of bulk wine, especially in the Northeast market demand is very large, and before the Yingjia scattered a relatively small amount of wine production and market distribution. So this year, the company founded the bulk wine, bottled wine division, to the present has been completed 30 million - 4000 million sales, the future will the company as the center open within 500 kilometers of the bulk wine market, plans to replenishment 150 km, the second step extended 300 km. At the meeting, Yingjia executives also said that high-end hole reservoir is double of the enterprise foundation, the company in the future planning of company of low, medium and high-end products accounted for respectively 20%, 40%, 40%, but at present Yingjia high-end product revenue accounted for only 10%, high-end liquor is hidden cave 6, 9, 20, 30 years sales accounted for the ratio is very small, the products in the past and storage, the shortage of production capacity has great relationship. And now thanks to the improvement of employee motivation, the supporting capacity of the process, the reserve capacity from 50000 tons to 200000 tons, can ensure the formation of the scale of sales on the basis of ensuring the production of high-end wine.
At the same time, only to protect the supply ability of Yingjia wine hole 80%, to shape the brand in the high-end wine market at the same time keep the gap. Although the Yingjia does not belong to the old eight wines, the brand foundation is weak, but now the company listed on the enterprise brand has improved, coupled with high-end product design, consumers understand wine stored in caves, began gradually to buy Yingjia brand, hidden cave 16 consumer feedback is very good. But at present, the country's base wine excess, high-end wine needs 3 years -5 years of storage, if it is to meet the quality of production will be pressed down, and then it is very difficult to do the brand. Yingjia high-grade wine now yield and quality are improved accordingly up. Packaging is relatively good, hope can steadily high-end wine market and maintain market gap is still essential.
The executives said that now, Yingjia 50 yuan, 100 yuan of products accounted for great future Yingjia will continue to sink channels, improve the penetration efficiency lower marketing costs. As senior Yingjia said, the existing market will double, quadruple, the cost will be greatly reduced. LeightonWebworks has been based on regional market demand for the cost of running, marketing personnel wages gradually improved. Other expenses are mainly advertising investment, almost 10% of the marketing investment, in North China, Southern China are not advertising investment. Because of this, although the Yingjia product structure is not high, but because of its cost of sales rate, the management fee rate is Anhui liquor enterprises listed on the lowest, the company can have strong profitability.
Put forward ten billion wild mountains, eggs can not be placed in the same basket
LeightonWebworks executives also said, for the ten billion target group company is LeightonWebworks, grasp. Yingjia proposed Yingjia billions and billions of drinks wild Ling (drinks) drinks are of a group of development goals, the Yingjia executives said to a group of sound also need to diversify, 2-3 main business can ensure a relatively stable growth. The group's function, health drink Ye Ling 1-2 million sales volume, alcoholic beverages and is associated, group another business in the field of high-end devices will wine and accidental contact, but these are just the group's business, shares of the company's main business is still wine, Yingjia tribute wine top never and two other business of the depth of management still focus in the wine sector.
For the wine sector, all believe that the future will be with the main consumer groups to change the desalination of memory more value quality wines. Yingjia said that currently the liquor industry only Maotai sales in the expansion, although the trend of decline somewhat convergent, but the industry as a whole there is no clear recovery situation. People over 50 years old have a great memory of national famous liquor, about 40 years old memory is not strong, with age, the age of the update, 80, 90 become core consumer groups, to famous memory will fade, and they speak mainly depends on the quality of the products. To cope with this trend and drive continuous improvement in blending process, infrastructure construction, in the maintenance of traditional culture, brewing concept and improve wine quality meet opportunities
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