The world's largest two beer companies merged with the big two domestic beer companies
Yesterday, the world first big beer Anheuser Busch InBev successfully acquired the world's second largest beer Shangnan non Miller, the market value of $250 billion "super big beer" has been forming. As snow, Pearl River, Harbin and many other Chinese local brands of beer and Budweiser's major shareholders, the two giants of mergers and acquisitions and follow-up to become the focus of Chinese beer industry.
Text, table Guangzhou Daily reporter Lin Lin
Yesterday, the world's largest brewer Anheuser Busch InBev and the second largest Shangnan non Miller reach an agreement on the acquisition of 44 pounds per share. After the completion of the acquisition, the new company will have about 1/3 of the global beer market share, becoming a market capitalization of $250000000000 beer empire.
The merger is known as the largest and sixth largest enterprise mergers and acquisitions in the year. Anheuser Busch InBev in the territory continues to expand, last year, the to more than $45 billion acquisition of Korea ob, in August this year, spending huge sums to subscribe Zhujiang Beer non-public offering of shares, shareholding ratio reached 25.62%.
There is the view that the global beer market by the impact of the economic environment and the emergence of signs of a recession, the two giants can only "Baotuan heating".
Merger or acquisition or for emerging markets
Also insiders believe that the merger of the two giants, the main purpose is to fight for emerging markets. This view can be confirmed in the case of HeineKen's acquisition. HeineKen recently announced that it will spend 781000000 dollars to buy Te A Jill in Garner, Jamaica, Malaysia and Singapore's beer business.
But many countries including Japan, South Korea, Vietnam, or only recognize their own beer. Beer by geographical constraints, high transport costs are also the focus of multinational companies to consider the issue of investment in emerging markets of beer companies to become a big way to share a cup of soup.
The two giants has close relationship with the Chinese beer industry, Anheuser Busch InBev is the major shareholder of the Pearl River beer, Miller, South Africa holds the largest brewer in China Resources Snow 49% stake in the. According to the data of Euromontior, 2014 China beer industry four market share respectively is: China Resources Snow 23.2%, 18.4% of Qingdao beer, Budweiser InBev 14%, Yanjing Beer 10.7%.
Or forced domestic beer enterprise reform
Industry analysts believe that if both the completion of the merger and the Ministry of commerce not antitrust raised a question, which combined in China's market share will be significantly ahead of the Qingdao beer and Yanjing beer. Future domestic beer industry competition pattern or from "strong simultaneously evolved into a" super strong ", forced Qingdao beer and Yanjing beer to accelerate the reform of state-owned enterprises and the process of mergers and acquisitions. Such as the anti monopoly law, South Africa Miller to give up part or all of the snow, the domestic beer market structure will also face a huge adjustment.
Industry view
The future competition focus on brewing beer or beer market in China
Recent data on China's beer market is not optimistic. Some media reports, the first negative growth in the domestic beer industry in 2014, the first negative growth in the second quarter of this year, China's beer sales fell by 11%. The idea that after 20 years of rapid growth, the overall consumption of China's beer industry has reached a bottleneck: "from the sales per capita, 2014 beer industry sales per capita 36 KL has to look beyond the obvious global level."
But there are people in the industry do not agree with China's beer industry oversupply argument: the Chinese market is a relatively stable market in the total and market structure, the improvement of living standards is a consumer product and product structure changes, there is no consumer bottleneck." He also stressed that the current international giants for the participation of the Chinese beer industry is only a stake in the investment, not to participate in the management, so the short-term only financial impact.
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